Max McKeown

Max McKeown (born in London, October, 1969) is an English writer, consultant, guru and researcher specialising in innovation strategy, leadership and culture. He has written four books and conducts research with Warwick Business School (Young, 2008). He is a fellow of the RSA. He served on the Advisory Board for the Rollins Center for eBusiness. He earned his Masters in Business Administration and Ph.D. from the Warwick Business School.

Mckeown is an advocate of innovation culture. He also argues that failure can be positive for progress if it is viewed as part of learning (Chynoweth, 2010). He makes a distinction between change and progress, "Change is inevitable but progress is not" (Mckeown, 2008).

References

• "Moore, S, (2000), What Makes Mckeown Click? Business Post, 16 October 2001
• "Whiteley, P, (2001), Just Trying to Keep the Customer Satisfied, The Times, 25 January 2001
• "Crainer, S, (2001), Flavour of the Month, BA Inflight Magazine, February 2001
• "White, M, (2001), Couch Commerce, Finance on Windows, pp48-55
• "Fielding, R, (2001), Remote Working Held Back, Computing, pp41
• "Bailey, V, (2001), Data Goldmine, The Customer Report, pp01-02
• "Boucher, P, Lewis, J, and Weekes, S, (2001), 21 To Watch, Personnel Today, 13 March 2001 pp21-25
• "Nicolle, L, (2001), Hard Times, Computer Weekly, 5 April 2001
• Young, R, (2008), Interview with Max McKeown, Strategic Direction, 2008 Volume: 24, Issue: 9 Page: 28-30
• Snowball, C, (2008), Three of a Kind: What's New In The Innovation Game?, Management Today, November 2008
• Chynoweth, C, (2010), The Positive Side of Failure, The Sunday Times, 20 June 2010
• Mckeown, M, (2008), Max Headroom, People Management 21 Feb vol 14 no 4 2008 pp28-32

Books

• Adaptability: The Art of Winning, Kogan Page, 2012 (Forthcoming)
• The Strategy Book, Financial Times / Prentice Hall, 2011 (Forthcoming)
• The Truth About Innovation, Prentice Hall, 2008.
• Unshrink: Yourself - People - Business - the World , Financial Times/ Prentice Hall, 2002.
• Why They Don't Buy, Financial Times/ Prentice Hall, 2001.
• E-Customer , FT.com, 2001.